Apuletown Comes To Art Basel Miami 2014

When we got the word that designer LaRayia Gaston and her brand Apuletown were headed to Art Basel this year, we knew we had to make an appearance! In case you aren’t familiar, Apuletown is the up and coming brand behind the #MermaidGang movement.

LaRayia and NickyJiggy
LaRayia and NickyJiggy

I have been tracking the Apuletown on Instagram over a year now and the brand has truly created a serious movement – a mermaid movement! I was able get over to the Apuletown pop-up shop at Brisky Gallery in Wynwood this past Friday to get a hands on look. My feedback? Her pieces are extremely well-made, detailed and UNIQUE! In addition to the great quality of materials, I really like how there is a variety of unisex styles – meaning girls and guys and both wear her styles. Everything from baseball jerseys, tanks, crop tops, shorts, snapbacks, bucket hats and dashikis – yes dashikis!

Apuletown Collage
NickyJiggy shopping the Apuletown Pop-up Shop during Art Basel 2014

It was very hard for me to just choose one piece, but I could not keep myself away from the dashikis. I ended up choosing the one you see above, and I wore it the very next day. So comfy! I’m pretty short, so I wore it as a dress and paired it with my favorite knee-high gladiators. If your tall, you can wear it as a top and pair it with leggings, jeans, shorts or cool tights. No matter how you wear it I can guarantee you will turn heads and have everyone asking, “Where did you get that from?”

Apuletown Dashiki on NickyJiggy
NickyJiggy wearing Apuletown at Art Basel Miami 2014

Below you can find some of my personal favorites from Apuletown. Be sure to check their online shop and keep up with Apuletown on Instagram!

Apuletown Mermaids Smoke

Apuletown Buckets Apuletown Dashikis Mermaid Crop Mermaid Earring Apuletown Mermaid Gang Mermaid Jersey

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Nicky is the creative director and founder of HypeGirls LLC. She is an established entrepreneur, journalist and marketing professional with over 10 years of experience. Nicky holds a Bachelor's Degree in Communications from Florida International University and a Master's of Science Degree in Entertainment Business from Full Sail University. To contact Nicky email her directly via

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