Beats Electronics Buys Out HTC!
In 2011, the Taiwanese smartphone maker HTC bought a 51% stake in Beats for $309 million, but then sold half of it back to Beats Electronics in 2012. By June 2013, according to NPD’s stats, Beats captured 59% of the U.S. premium headphones market, while HTC struggled financially throughout most of 2012 and 2013. This is probably some of the reason behind the overall buy out.
Beats probably will no longer be featured on HTC’s devices after ending it’s partnership with HTC. However, the financial support the company has received from Carlyle will help it spread into new markets. According to reports, the Carlyle Group values Beats Electronics at $1 billion. Not too shabby Dr. Dre!