It seems Kanye West managed to take just enough time away from new girl-toy Kim Kardashian to record the video for his single “Lost in the World”. Kanye’s appearance is almost as minimal as Bon Iver‘s (who doesn’t appear in the video at all despite his key role on the track).
Be sure you’re sitting down when watching this video. Consistent with many of West’s videos of late, “Lost in the World” plays with strobe lighting, mirror images and a lot of shaking and spinning camera shots. In this case it works well. The video leaves you with a sense of feeling, well, lost.
Follow the link below to check it out.